TOMY

Tomy Co., Ltd. is a Japanese toy, children's merchandise and entertainment company created from the March 2006 merger of two companies:  Tomy and long-time rival, Takara . Merged on 1 March 2006, the company has its headquarters in Katsushika, Tokyo. The decision to use the Tomy name in English, yet the Takara-Tomy name in Japanese, was made for pragmatic reasons. Tomy has built considerable brand recognition internationally, particularly in the area of infant and preschool products, where brand trust is very important. On the other hand, most of Takara's international hit products ... have been sold and branded by other companies, most notably, Hasbro. Therefore, going through the costly process of registering and or changing the company name in all the countries where Tomy does business would have been expensive and unproductive.
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