U-Haul International, Inc. is a moving equipment and storage rental company, based in Phoenix, Arizona, that has been in operation since 1945. The company was founded by Leonard Shoen in Ridgefield, Washington, who began it in the garage owned by his wife's family, and expanded through franchising with gas stations. U-Haul is owned by AMERCO, a holding company which also operates Amerco Real Estate, Republic Western Insurance, and Oxford Life Insurance. The Shoen family currently owns about 70% of the publicly-traded stock corporation. The company rents trucks, trailers, and other pieces of... equipment, but many U-Haul centers and dealerships also provide storage, LPG refueling, hitch and trailer wiring installation, and carpet cleaners, among other services. Because of the company's ubiquity the name is sometimes used as a genericized trademark to refer to the services of any rental company. The livery used on rented vehicles is widely recognized, primarily consisting of white and a thick horizontal orange stripe, in addition to a large state- or province-themed picture, known as SuperGraphics.
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