Underdog

Underdog is an American animated television series that debuted October 3, 1964, on the NBC network under the primary sponsorship of General Mills, and continued in syndication until 1973, for a run of 124 episodes. Underdog, Shoeshine Boy’s heroic alter-ego, appeared whenever love interest Sweet Polly Purebred was being victimized by such villains as Simon Bar Sinister or Riff Raff. Underdog always speaks in rhymes, such as, “There’s no need to fear, Underdog is here!” His voice was supplied by Wally Cox. In 1959, handling the General Mills account as an account... executive with the Dancer Fitzgerald Sample advertising agency in New York, W. Watts Biggers teamed with Chet Stover, Treadwell D. Covington and artist Joe Harris in the creation of television cartoon shows to sell breakfast cereals for General Mills. The shows introduced such characters as King Leonardo, Tennessee Tuxedo and Underdog. Biggers and Stover contributed both scripts and songs to the series. When Underdog became a success, Biggers and his partners left Dancer Fitzgerald Sample to form their own company, Total Television, with animation produced at Gamma Studios in Mexico.
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