V.I.P. Records was a daughter label of Motown Records. It was active from 1964 until 1972.
Motown is a record company originally founded by Berry Gordy, Jr. and incorporated as Motown Record Corporation in Detroit, Michigan, United States, on April 14, 1960. The name, a portmanteau of motor and town, is also a nickname for Detroit. Now headquartered in New York City, Motown is a subsidiary of The Island Def Jam Music Group, itself a subsidiary of the French-owned Vivendi subsidiary, Universal Music Group. Motown Records was also the... name of Gordy's second record label; the first, Tamla Records, began on January 12, 1959. Motown played an important role in the racial integration of popular music, by achieving a crossover success. In the 1960s, Motown and its soul-based subsidiaries were the most successful proponents of what came to be known as The Motown Sound, a style of soul music with a distinct pop influence. Motown has owned or distributed releases from more than 45 subsidiaries in varying genres, although it is most famous for its releases in the music genres of rhythm and blues, soul and pop.more