Virgin Mobile Australia is a telecommunications company based in Sydney, Australia. They sell through over 3500 retail outlets, including flagship stores in Sydney, Melbourne and Brisbane, as well as via telesales and web-based stores. VMA offers pre-paid, monthly and CAP plans for mobile phones. It also has two wireless broadband products. They are Broadband At Home and Mobile Broadband. VMA was founded in October 2000, as a 50/50 business partnership between Virgin Mobile UK and Optus. VMA was Australia's first Mobile Virtual Network Operator. In this case the arrangement was to use the... Optus network infrastructure but with Virgin management of all aspects of the customer experience including branding of products, customer service and billing. In 2002, Virgin Mobile UK increased its shareholding to 74.15 per cent after Optus refused to inject more cash into the operations. Optus was reported to have lost A$116 million from the operation since the joint venture began. At the end of 2005, VMA claimed over 300,000 customers. In January 2006, Optus bought all other shares in the business, and VMA became a wholly owned subsidiary of Optus.
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