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Pony Canyon, Inc. is a Japanese company, established on October 1, 1966 , which publishes music, DVD and VHS videos, movies and video games. It is a subsidiary of Japanese Media Group, Fujisankei Communications Group. On October 1, 1966 Nippon Broadcasting System, Inc. opened a new record label... division, called as Nippon Broadcasting System Service, Inc. in order to produce and market music from Japanese artists. The division formally changed its name in 1970 to Pony, Inc. in order to match the brand names it has been using previously. These were "PONYPak" for 8-track Cassettes from 1967, and "PONY" for cassettes from 1968. At this time in 1970 another Japanese record label Canyon Records Inc. was founded. In 1982, Pony ventured into interactive content by producing personal computer game software under the name "Ponyca". In 1984 the company entered license agreements with major overseas companies, MGM/UA, Vestron Video, Walt Disney Home Video and BBC Video, and in 1985, they established offices in New York and London. In 1986, Pony signed licensing agreements with A&M Records and in 1989 with Virgin Records to handle both companies.
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Pop music is a genre of popular music which originated in its modern form in the 1950s, deriving from rock and roll. The terms popular music and pop... music are often used interchangeably, even though the former is a description of music which is popular , whilst the latter is a specific genre containing qualities of mass appeal. As a genre, pop music is very eclectic, often borrowing elements from other styles including urban, dance, rock, Latin and country; nonetheless, there are core elements which define pop. Such include generally short-to-medium length songs, written in a basic format , as well as the common employment of repeated choruses, melodic tunes, and catchy hooks. So-called "pure pop" music, such as power pop, features all these elements, utilising electric guitars, drums and bass for instrumentation; in the case of such music, the main goal is usually that of being pleasurable to listen to, rather than having much artistic depth.
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