Warner Premiere is the direct-to-video label of Warner Home Video, itself the home video unit of Warner Bros. In 2006, Warner Home Video announced they would enter the market of releasing original direct-to-video films, a market that has proven lucrative for studios over the past few years. They announced much of their output would be follow-ups to films that had done well at the box office theatrically, but wouldn't be expected to do well if a sequel were to be made. The first release under the Warner Premiere banner was the prequel The Dukes of Hazzard: The Beginning. Their second title... release was a sequel to the 1999 hit horror film House on Haunted Hill, titled Return to House on Haunted Hill. In addition to live-action output, the label is used for several direct-to-video animated movies from Warner's corporate siblings DC Comics and Warner Bros. Animation. These include the features Superman: Doomsday, Justice League: The New Frontier, Batman: Gotham Knight, Wonder Woman, Green Lantern: First Flight, Superman/Batman: Public Enemies, Justice League: Crisis on Two Earths, Batman: Under the Red Hood, and most recently Superman/Batman: Apocalypse.
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